Elevator Speech Positioning We believe that it is of interest to you because we offer first-rate . Instead of , consider us first because of our . State WHAT item you can PRODUCE or or what service you can PERFORM for the customer rather than saying "we do" or "we specialize in," which are about YOU not THE CUSTOMER. What is the need or problem that you are solving? We help our customers with: EXAMPLE: high-quality reproduction

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