Elevator Speech Slogan or metaphor Our company, , will do a great job for you because we , offers you the benefit of our . The theme line is a set of words that describes the spirit of your company. Some would call it a slogan or “motto.” When it comes to quality, we're fussier than you are You’re in good hands with Allstate Count on us to get the job done What would be a good slogan, metaphor or motto for ? EXAMPLE: Quality is Job #1

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