Personal Elevator Pitch Differentiation Instead of , consider me. Take one or two of your "features" and turn them into benefits. Show that you are able to do a better job than the competition. For example, take the word "place" in the list below, and turn it into a benefit by saying: "I live near the commuter train line, and will be able to come to work without worrying about traffic delays." Some of these categories might help. place price promotion people product selection service quality convenience speed How would you do a better job than ? EXAMPLE: I have a strong work ethic and the latest Macintosh computer and Office software List of powerful words for your resume

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