Elevator Speech Differentiation Instead of , consider us first because . It is unlikely that you can succeed by simply copying the features and benefits of an existing product or service without some kind of differentiation. Give a reason why you are able to do a better job than the competition. Some of these categories might help: place price promotion people product selection service quality convenience speed How can do a better job than ? We can do a better job because we: EXAMPLE: work with your planning department to speed order delivery

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