The Elevator Pitch for Freelancers and Startups

If you are looking to start up a small business, or if you already have a one- or two-person company, it helps to have a rehearsed 30- 60-second elevator pitch – a summary of what you have done for customers and more importantly, what you CAN do in the future. (We also have a version for job-hunters.)

Use your Elevator Pitch when introducing yourself to people you meet, either in person or on the phone. Use it in your email signature, when calling prospects or even in your outgoing voicemail message.

You can even use it when meeting someone you have known for a long time – they may be able to pass your info to a prospective customer.

How do you create an Elevator Pitch?

This website will help you summarize your strengths, your offering, target market and list your three main customer benefits and give you a script to use for those occasions where you have a minute (or less) to sell yourself.

In the following screens, you just answer a few questions about your product or service and the website will generate several draft pitches for you.

Most of the questions are simple, but some like “What is your passion? “What can you actually deliver?” and “If you had a motto, what would it be?” may make you think. Your answers to these questions are your own. The Elevator Pitch part of this website does not store any of your information (our privacy policy is coming soon, but it's shorter than the iTunes one).

If you want to modify or save the information, select and copy the pitch into a document.

Practice, Practice, Practice and Perfect

Because you typically have only 10 to 30-seconds to make an impression, it is worthwhile to practice the pitch until you feel that it reflects well on what you have to offer. It should come out so naturally you can say it in your sleep.

Keep improving your pitch to keep it current and the best reflection of what you can do for the prospect or customer. Don’t forget to end the pitch with an open-ended question so you can learn more about the listener’s needs.

*If you want to learn more about Elevator Pitches click here to see a 1:35 video on the "Why" and "How" of Elevator Pitches.

Ready? Click the button!